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Choices selects Embelton as Preferred Supplier


Embelton has been chosen to become a preferred supplier to Choices, one of Australia’s largest flooring groups. Choices currently have 135 member stores around Australia, and have just undertaken an extensive re-brand, changing their name from Carpet Choice to Choices. Part of the re-brand to Choices involved changing the perception of the company of being just a carpet retailer to one that offers a full range of flooring types, to give “customers more choices than ever”.

As a leading distributor of hard floor coverings, Embelton was chosen as a preferred supplier due to its quality range of flooring products, its ability to warehouse large amounts of stock to meet orders from the 135 Choices stores, and due to the effective sales and marketing support Embelton offers for their products.